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Princeville Capital is an American investment firm primarily focused on breakout-stage technology companies geared for rapid growth. The company invests out of two funds, Princeville Global and Princeville Climate.

Princeville Global is focused on investments in emerging software and internet technology. Princeville Climate invests in technology companies with a goal of making a positive impact on climate change.

About Princeville Capital

Princeville Capital supports technological innovation, which it believes is accelerating more than ever before throughout the world. It also believes that the main driver behind the global economic transformation is disruptive business models. As such, Princeville Capital has joined forces with selected advisors, including entrepreneur and investor Thor Bjorgolfsson as well as award-winning actor Leonardo DiCaprio. While Princeville Capital pursues multiple investment themes at all times, its current areas of focus are eCommerce, eHealth, SaaS, Marketplaces, Cloud/Big Data, and Fintech.

Brief History

Founded in 2015 as Princeville Global, Princeville Capital quickly became established as leading investors in the technology and climate change sectors. The company has played a part in shaping some of the main technology giants of our time.


Princeville Capital was founded in the United States with its company headquarters located in San Francisco, California. With a strong focus on attracting unique opportunities across the globe to help their companies expand internationally, Princeville Capital also has offices in Hong Kong and Amsterdam.

Significant Investments

Princeville Capital forms alliances with entrepreneurs who not only require growth capital but are also interested in forming strategic partnerships to grow their companies on a global scale. The company’s current portfolio consists of companies such as:

  • Auto1 Group – The leading European online marketplace for buying and selling used cars.
  • Doctor on Demand – A mobile technology platform that connects patients with doctors at any time of the day.
  • Dreamlines – The largest online travel agency in Europe
  • HomeToGo – The world’s largest vacation rental search engine, which allows for fast comparisons between multiple providers.
  • Cue – The leading one-stop marketing platform in China
  • Remitly – North America’s largest independent digital remittance company
  • Ozon – The top multi-category eCommerce company and independent eCommerce logistics provider in Russia

In September 2019, Princeville Capital was one of the lead investors of Series B funding for Iluvatar CoreX. Previous investments included some of the top technology firms in the world today, such as Alibaba Group, Autohome Inc., Autotrader, Baidu, BigCommerce, Criteo, eBay, Facebook, Fitbit, Flipkart, GoDaddy, Groupon, HomeAway, IgnitionOne, Kabbage,, Neo Solar Power, Priceline Group, and Yandex.

Princeville Capital in the News

In September 2019, KrASIA reported on Princeville Capital’s role in the investment fundraising efforts of Chinese AI chipmaker Iluvatar CoreX. The investment round was led by Princeville Capital and Centurium Capital and closed with an undisclosed sum of funding attained. In March 2019, Crunchbase News reported that Leonardo DiCaprio would join Princeville Capital as investor and advisor. According to the report, DiCaprio said: “Technology and private sector investments will play a critical role in securing a healthier future for our planet.”

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